our philosophy:
actually care
Presidents care. They lift, protect, and push the world forward. That’s the legacy we believe in.
Madam President Studios was born from a simple truth: creativity can move people, and when it moves people, it moves culture.
We make ideas with heart. Ideas with intention.
Ideas that genuinely we actually care about.
Because apathy stalls progress. But care? Care fuels change.
Madam President is an independent creative studio that develops ideas, stories, social strategies, and productions with purpose. We create our own ideas,
and we partner with organizations and creators to bring theirs to life.
work we actually care about
We don’t wait for a brief to create something that matters.
We originate and build ideas, stories, and initiatives around issues we care about,
sometimes on our own, sometimes with others. Here are some of them.
we actually care about persevering history
.
we actually care about persevering history .
“The Last Generation” is a living archive of conversations between grandparents and grandchildren about the history they lived, and the legacies they’re still shaping.
*A glimpse into some of our stories. For all eleven episodes and the documentary, visit thelastgeneration.co.
we actually care about women's equal rights
.
we actually care about women's equal rights .
“The Women Card, a deck of card
that fights against women right one Queens at the time.”
You Can Now Own A Deck Of 52 “Woman Cards” Illustrated With Influential Women
These Postcards Salute Women's
Suffrage and Help the USPS
Art Directors Worldwide Play 'the Woman Card' by Designing a Whole Deck of Them. 
Election memorabilia soars during
presidential campaign years.
we actually care about work equality
.
we actually care about work equality .
“Invisible creatives, an initiative to help fix the gender ratio in the advertising industry by creating the largest female
creative database.”
New Database for Uncovering Female Talent in the Ad Industry Targets Junior, Mid-Level Creatives. Invisible Creatives Builds Largest Database
of Global Creative Female Talent.
Creó una base de datos de talentos para
cambiarle la cara a la publicidad mundial. 
we actually care about immigration
.
we actually care about immigration .
“Walls are not meant to divide us. Walls hold art.”
Here’s a 2000 Mile Digital Wall of Immigrant
Artwork to Rival Trump’s Barrier.
Digital wall aims to protest Trump with
1,926 miles of immigrant art.
Art director Maddy Kramer created
“The Most Beautiful Wall,” a site that features
a collection of art made by immigrants.we actually care about We give a damn about body literacy
.
we actually care about We give a damn about body literacy .
“Lila’s First Period was born from a simple wish, that every child, no matter their ability or background, can understand their body with comfort, confidence, and care.”
we actually care about progress
.
we actually care about progress .
“Insults for good, an initiative to turns
conservatives’ insults into positive action.”
We turned Trump's racist remarks, Kamala Turned Black, into a force for good! Buy a "magic mugs" that turn black when filled.
We turned Trump’s insult into a symbol of unity! Embrace "Kamabla" as a best friend by sharing a friendship bracelet with your undecided voter friends.
We claim #TamponTim as
a force for good! Every box of tampons gets a 'Tampon Tim' makeover because access to menstrual products should be
a right for everyone, regardless of gender."
We turned Trump's comment about Vice President Harris & Hillary Clinton “Funny how blowjobs impacted both
their careers differently…” into mints that “helps” your career.
"These ad creatives are flipping Trump’s insults
against Harris into celebratory merch"
we actually care about abortion
.
we actually care about abortion .
“When you ban abortion at 6 weeks
you’re not pro-life, you’re anti mom”
Ad creatives Maddy Kramer, Jessica Mottola and Lauren Varvara are leading the “Fuck Mother’s Day” initiative, which tells politicians: “When you ban abortions at 6 weeks, you’re not pro life, you’re anti mom.” 
we actually care about mentorships
.
we actually care about mentorships .
“In a moment when we all felt alone, Mentor-at-Home became a global table where creativity, generosity,and hope met face-to-face.”
“There’s one version of you before the session, and then there’s an even better one of you after it”
Mentee, Priyanka Joshi,
ACD Ogilvy Mumbai
“Mentors get so much from the relationship with a mentee. It's a joy
and a privilege to be a part of their process and journey."
Mentor, Madonna Badger, CCO
“The best hour I spent during the whole
quarantine, it gave me hope for tomorrow”
Mentor, Ann Mukherjee, Chairman & CEO,
Pernod Ricard NA
we actually care about gun reform
.
we actually care about gun reform .
“When every tragedy gets the same response, words lose their meaning. Thoughts & Prayers exposes how sympathy without action has become America’s most dangerous ritual.”
we actually care about breast cancer awareness
.
we actually care about breast cancer awareness .
“If Trump was going to talk about women’s bodies,
we figured it might as well save some lives.”
WHAT WE DO
You bring us something you care about.
We find the most powerful way to bring it to life.
SOCIAL & CULTURAL STRATEGY
We help organizations find their voice, understand their audience, and build a social presence that creates meaningful connection and participation.
STORYTELLING
We create podcasts, documentaries, films, and original formats that make important stories impossible to ignore.
IDEAS & INITIATIVES
We turn important issues into original ideas, platforms, and initiatives that give people a reason
to pay attention, and a way to take part.
PRODUCTION
We help bring meaningful projects into the world, from an initial idea to a finished production.
We partner with creators and organizations to develop and produce podcasts, documentaries, films, events, and other original projects.
Maddy Kramer is the founder of Madam President, a bilingual, award-winning Creative Director and Creative Producer with more than 15 years of experience bringing ideas to life.
After a successful career at leading advertising agencies across the general and U.S. Hispanic markets, she founded Madam President—a creative studio that brings together talent from around the world to imagine, make, and launch ideas people actually give a damn about.
Maddy has built a career turning ambitious ideas into reality, from concept and strategy through production and cultural impact. Recognized by Adweek as a Trailblazer for breaking barriers and creating opportunities for others, she is an Emmy-nominated creative whose work has received multiple international awards.
She has shared her creative vision and leadership at universities and industry events around the world, including the Cannes Lions International Festival of Creativity.
Contact us.
madampresidentstudios@gmail.com
Brooklyn, NY 11222